Now here’s some refreshing dialogue to hear from someone who works in the gaming industry. In an interview with Rock Paper Shotgun RAGE creative director Tim Willits talked all things RAGE-related but with the added inclusion of id Software’s approach to the often-tricky subject of DLC. And unlike some other companies out there, Willits is quick to say that it’s important to find out what the fans want before creating DLC for a game.

Yep, that’s right – listening to fans is important. Willits says the guys on the RAGE development team are still insanely busy getting things as ready as possible for launch later this year and are optimizing the PC version right up until launch, thanks to Steamworks, so fans will be getting the absolute best they can bring. Work on DLC has begun already but is by no means set in stone as the team want to find out what people like and dislike.

“When people buy the game, they spend a lot of money on it. To them it’s an investment. If they feel like the company that made it doesn’t want to invest in it, then they don’t want to invest in it. That’s why I think DLC’s important. We’re the patch kings, you know, so if there are issues that come up we’ve got to patch them. I think those things are important, to let people know that you still care about that franchise, and you want to support that franchise. Then you can make them say ‘okay, I’ll put my money down on this franchise’”

Couldn’t agree more, Tim. Couldn’t agree more.

RAGE hits the shelves and Steam in October.